Strategically building my Brand

What makes you unique? What are your routines?

Hæ there creative soul .☘︎ ݁˖

On this post I will tell you my experience with a course I’m taking called Fearless Artists - Creatives in Action it’s in Portuguese but I’ll link it to you anyway.

Fearless Artists - Creatives in Action is an online academy where the leader guides you into building your magnetic brand.

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I officially quit my job (read that post) and jumped into making it as an artist, but I’ve been lost about how to pass my message online and make sales.
I might as well get help from someone who made these steps successfully 𖹭.ᐟ☻ Please open your mind and keep reading *ੈ✩‧📀

One of the first assignments for creating a magnetic brand is to answer the following question:

‘‘What makes you unique?’’

Nothing… Nothing I thought. I realised that I am constantly trying to be like the people I admire. Every day, well, every hour! I discover new people I admire and I try to be like them.

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I have many drawing styles and find it impossible to choose just one.
I love simple lines but also more detailed work and can’t decide which one I want be known for…
I work digitally and also with watercolours, must I really choose just one??

So I went on a journey to discover how to be myself! And obviously did it online instead of going to that beautiful place I always go to think when I’m sad (I have no such place)
I found a fun Ted Talk where the talker says:

Imagine a circle, No! Imagine an onion with layers
There’s the outside part of the onion, the peel - what people think of you
Then there’s a first layer of that onion - what you want people to think of you
Then the core - what you think of yourself

Wtf! I’m spending my days thinking more about my peel than my core…
I don’t want to feel lost anymore, I have to figure this out, I have to figure myself out!

What makes me unique?
I am an optimistic and I love fantasy… I’ll commit to this one

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Another interesting assignment on the Artist Hub Academy is to list out

‘‘What are your routines?’’

Apparently, people need to keep seeing the same things over and over again to have trust in your brand. I have a big flaw here: I’m constantly coming up with new ideas (good for bringing people in) but I don’t stick to things long enough to make people stay. I don’t repeat themes or characters or ways of drawing faces or even a style… When building a brand, you have to show a repetition of things.
By listing my routines I define what people can connect me with ‘‘Oh is that artist with pink hair that loves coffee and cats’’ I remember thinking this about Frannerd and back then, she had pink hair for years! Drew cats so many times and kid you not, every time she released a video, she was drinking coffee. There, repetition.

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So, what is my creative routine?
I drink coffee in the morning but so does everyone…

And then I had an epiphany .☘︎ ݁˖ I’ve been listening to a lot of CDs lately…

Put on a CD and set myself to draw during the time the album is playing.

When the album stops I move on to the next task .ᐟ☻

A girl reads under a tree, the tree reads along.

This was the drawing I did last night while listening to the album
BLOOD MOON by Ry X

I had so much fun letting go and leaning into what makes me unique “I’m optimistas and I like fantasy” this is also a re-drawing of this old piece - repetition.

From now on

• I will only please myself while drawing.
  Being me is the first step into building my brand.

• I will repeat old drawing styles I have ✿

I challenge you to listen to an entire album of an artist while you create *ੈ✩‧📀